Overview
The "Building with Beer" is a B2B app used by sales representatives to market beer to stores nationally.
The existing app relied on the Sales Executive’s knowledge to find opportunities. It lacked the ability for management to deploy MBO Priorities (Management by Objectives), and the primary users were reluctant to use the application due to the limited time interacting with each customer during a sales call.
The existing app relied on the Sales Executive’s knowledge to find opportunities. It lacked the ability for management to deploy MBO Priorities (Management by Objectives), and the primary users were reluctant to use the application due to the limited time interacting with each customer during a sales call.
It would be updated to intelligently predict the products that have the highest Sales Velocity for a selected outlet based on analyzing the surrounding area’s sales data provided by Nielsen.
My Involvement:
• Prototype, creating wireframes and comps and documentation.
• User Research.
• Validate technical feasibility of the solutions with the development team.
• Creating a Functional Specification document.
• Writing User Acceptance Testing (UAT) Cases and Testing.
• Assist the Creative Director with project estimation and defining scope of work.
• User Research.
• Validate technical feasibility of the solutions with the development team.
• Creating a Functional Specification document.
• Writing User Acceptance Testing (UAT) Cases and Testing.
• Assist the Creative Director with project estimation and defining scope of work.
Stakeholders
• Sales Managers
• Authorized Distributors
• Molson Coors Admins
• Molson Coors Employees
• Authorized Distributors
• Molson Coors Admins
• Molson Coors Employees
Objectives
• Design an interface to provide the user with the most likely opportunities based on a selected store.
• Ability for management to deploy MBO Priorities (Management by Objectives).
• Ability to prepare and access a sales pitch deck easily, customize it, and reuse it.
• Full offline capability.
• Ability to customize calculators.
• Ability to share a presentation with a decision maker after the sales pitch is concluded.
• Collect and analyze usage data.
• Ability for management to deploy MBO Priorities (Management by Objectives).
• Ability to prepare and access a sales pitch deck easily, customize it, and reuse it.
• Full offline capability.
• Ability to customize calculators.
• Ability to share a presentation with a decision maker after the sales pitch is concluded.
• Collect and analyze usage data.
Workflow artboard
