Caribou's refinance flow was built for desktop while testing showed 80% of users were on mobile - heavy with friction, partner-dependent, and losing users before they reached an offer. The redesign stripped the experience to its essentials and introduced pre-fill and phone authentication to remove the biggest drop-off points.

• +57% view-to-submit conversion
• Seven-figure projected annual revenue impact
• +40–60% partner channel lift

Following Oportun's acquisition of Hello Digit, I led the credit card servicing workstream in a two-week sprint - defining end-to-end architecture, regulated payment status hierarchy, and native iOS and Android design system extensions that became the structural foundation the broader team built the March 2023 unified app launch on.

• Credit card servicing integrated into a multi-product mobile ecosystem
• 4.7/5 App Store rating (289K+ ratings)
• 1M+ downloads across iOS and Android

I led the structural re-architecture of Qualcomm's CreatePoint portal - resolving a fundamental mismatch between how content was organized internally and how engineers and procurement teams actually navigated it. Over 16 months, I defined the information model, drove stakeholder alignment, and sequenced phased delivery to maintain architectural continuity despite shifting business priorities.

• Persistent product-level filtering across the portal
• Faceted search enabling scoped, role-specific discovery
• Centralized Product Overview pages consolidating tools, documentation, and support resources
• Phased rollout preserving architectural continuity across 16 months